Savings can make all the differenceWorld Savings Day 2022
Established on 31 October 1924 by the WSBI founding fathers as the ‘World Thrift Day’, the World Savings Day has been marked ever since.
This year, as in the past, WSBI launched an awareness raising campaign, much in harmony with similar actions conducted by saving banks across the world. All these efforts have the same goal: to encourage people to save for ‘a rainy day’. The central piece of the campaign is an animated silent video with a simple but powerful message to raise awareness on how ‘Savings can make all the difference’ in times of need. In other words, how savings play a key role to build financial resilience and be prepared to face difficult times in the future.
Ahorrar puede marcar la diferenciaDía Mundial del Ahorro 2022
Establecido el 31 de octubre de 1924 por los fundadores del Instituto Mundial de Cajas de Ahorro y de Bancos Minoristas (WSBI, por sus siglas en inglés), el Día Mundial del Ahorro se conmemora desde entonces año con año en la misma fecha.
En esta ocasión, el WSBI lanzó su tradicional campana, en armonía con otras numerosas acciones que los bancos minoritas y cajas de ahorro llevan a cabo para concientizar a la población sobre la importancia de ahorrar para un futuro ‘día lluvioso’. La pieza central es un video mudo animado con un mensaje simple pero poderoso: Ahorrar puede marcar la diferencia.
L’épargne peut faire toute la différenceJournée mondiale de l'épargne
Etabli le 31 octobre 1924 par les pères fondateurs de WSBI, la Journée mondiale de l’épargne est célébrée depuis son instauration.
Cette année, comme par le passé, WSBI a lancé une campagne de sensibilisation, en harmonie avec des actions similaires menées par les caisses d’épargne à travers le monde. Tous ces efforts ont le même objectif : encourager les gens à épargner en prévision des mauvais jours.
WSBI présente une campagne visant à sensibiliser sur la façon dont l’épargne peut faire toute la différence en cas de besoin. En d’autres termes, comment l’épargne peut jouer un rôle clé pour renforcer la résilience financière et se préparer à affronter des moments difficiles à l’avenir. Comme l’indique notre slogan de cette année : L’épargne peut faire toute la différence.
Le point central de la campagne est une vidéo muette animée destiné à un public international.
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