Scale2Save Campaign
Micro savings, maximum impact.
Problems of high poverty rates and financial exclusion in sub-Saharan Africa, the correlation between them, and low formal savings rates, remain a major concern.
The market potential of various low-income segments to save is poorly understood by many formal financial service providers (FSPs). Customer and potential customer needs – and how much they can and/or wish to afford to pay to meet those needs – are inadequately reflected in FSP’s business models, customer interfaces and interactions. The resulting poor customer experience gives rise to very high incidences of dormancy and inactivity in account usage. This represents a significant drain on bank costs and undermines potentially sustainable business cases in delivering accessible financial services to these segments.
Why reading this new learning paper ?
This paper highlights 3 different business models for small scale savings including key revenues and costs drivers developed by Centenary Bank in Uganda, Lapo Microfinance Bank in Nigeria and Advans Microfinance Bank in Ivory Coast
Scale2Save
13/10/2023
Savings and Retail Banking in Africa 2022 WSBI survey of Financial Inclusion for micro, small and medium-sized enterprises (MSMEs)
The Savings and Retail Banking in Africa report aims to help improve access to financial services for financially
25/09/2023
WSBI as a catalyst for unlocking the potential of female entrepreneurs
13 October 2023, 9.30am-12pm Hôtel Du Golf Rotana Palmeraie, Marrakech I Morocco
18/09/2023
WSBI’s MD Peter Simon opens the G20 side event panel “Gender equity and SME financing in a digital landscape” at the SME Finance Forum in Mumbai
The World Savings Bank Institute (WSBI-ESBG), with the substantial support of its Indian member, the State Bank of India
01/03/2023
The State of Savings and Retail Banking in Africa
The WSBI has conducted two research reports tracking the progress of retail and savings banks in their financial inclusion efforts across Africa (2018, 2019).
22/02/2023
Driving Formal Savings: What Works for Low-Income Women?
While financial inclusion is expanding globally, the gender gap in access to financial services and products persists
19/12/2022
What a journey it has been!
Between 2016 and 2022 Scale2Save financially included more than 1.3 million women, young people and farmers in Kenya, Uganda, Nigeria, Morocco, Senegal and
14/12/2022
The financial diaries revealed useful insights into young people’s savings, spending and income behavior
It examines their experience in respect to financial inclusion, support structures and opportunities for young entrepreneurs
09/12/2022
The Power of Community-Based Organizations to Mobilize Farmers’ Savings
In Ivory Coast, the world’s largest cocoa producer, cocoa is harvested twice a year, in May-June and in October-December. Between seasons, most smallholder farmers do not generate revenue
15/11/2022
How Can Small Scale Savings Be Offered Sustainably?
Learnings from the Scale2Save Program on successful business and institutional models
15/11/2022
Application of CGAP Customer Outcomes Framework in Uganda
This case study by WSBI's Scale2Save programme applied the CGAP customer outcome indicator framework to test the impact of a new basic savings product positioned in the financial inclusion market and…
