Scale2Save Campaign
Micro savings, maximum impact.
The Scale2Save programme, a WSBI partnership with the Mastercard Foundation, achieved its goal of banking over 1 million people in African countries through 8 innovative projects with local partners. The programme also made important contributions to finding sustainable business models to serve the mass market of low-income people. This is the most recent of a series of initiatives by WSBI to build financial inclusion and resilience for people in vulnerable situations.
Paris, 6 July 2022 – The World Savings and Retail Banking Institute (WSBI)’s programme for financial inclusion, Scale2Save, held today a closing knowledge sharing event in Paris with focus on the achievements of a six-year partnership with the Mastercard Foundation: over 1 million people banked in Africa and a substantial contribution to the understanding of products and services that can boost financial inclusion.
Scale2Save, soon to come to an end, worked with local banks and microfinance institutions in Cote d’Ivoire, Kenya, Nigeria, Morocco, Senegal and Uganda. It implemented eight innovative projects to reach out to the lowest income people. As projects are implemented, Scale2Save also contributes to building knowledge about the key elements of sustainable business models to serve this segment of customers, often underserved or completely excluded from formal financial services.
“Scale2Save theme is ‘Microsavings for Maximum Impact’ because we aim at enabling our partners to find financial solutions that work, and that can be scaled-up to allow low-income people to actively save”, said WSBI Managing Director, Peter Simon, during the event attended by participants from financial inclusion stakeholders from Africa, Latin America, Asia and Europe.
Scale2Save goes beyond banking people towards adding value to the lives of these new customers by finding ways of keeping them engaged and making full use of their financial services and products, to address the common issue among low-income people of not using the accounts offered to them on a regular basis.
The keys to success found though the eight projects include a customer-centric approaches, digitalisation, financial education and literacy, and the use of roving agents and sharing agency infrastructure.
Scale2Save projects are focused on three long time financially excluded groups: women, to close the gender gap as they are more than half of the financially excluded worldwide; youth, because they increasingly make significant contributions to their households; and farmers, as they constitute an important part of many African economies and formal financial services.
Scale2Save current partners are: Advans Microfinance in Cote d’Ivoire; PostBank in Kenya; Al Barid and Barid Cash in Morocco; LAPO Microfinance and First City Monument Bank (FCMB) in Nigeria; and FINCA Uganda, Centenary Bank, BRAC Bank Limited in Uganda.
“I am absolutely positive that that the Scale2Save partners as well as WSBI and its members are committed to continue their efforts to contribute closing the remaining access gaps”, said Programme Director, Weselina Angelow.
Scale2Save is a six-year partnership with the Mastercard Foundation. It is the most recent in a series of initiatives by WSBI to mobilize its global network of over 7,000 savings and retails banks in favour of financial inclusion. WSBI sees financial inclusion as an enabler to achieve the UN Agenda 2030, to open the doors to economic and employment opportunities for people in vulnerable situations and to build resilience to shocks.
Founded in 1924, WSBI has members who share a business model that has social responsibility at its core and is focused on serving local communities, households and SMEs. WSBI has 65 members in 88 countries. They serve over 1.8 billion customers, have total assets of over 15 trillion dollars, and employ 2.2 million workers.
Scale2Save
March 1, 2023
The State of Savings and Retail Banking in Africa
The WSBI has conducted two research reports tracking the progress of retail and savings banks in their financial inclusion efforts across Africa (2018, 2019).
February 22, 2023
Driving Formal Savings: What Works for Low-Income Women?
While financial inclusion is expanding globally, the gender gap in access to financial services and products persists
December 19, 2022
What a journey it has been!
Between 2016 and 2022 Scale2Save financially included more than 1.3 million women, young people and farmers in Kenya, Uganda, Nigeria, Morocco, Senegal and
December 14, 2022
The financial diaries revealed useful insights into young people’s savings, spending and income behavior
It examines their experience in respect to financial inclusion, support structures and opportunities for young entrepreneurs
December 9, 2022
The Power of Community-Based Organizations to Mobilize Farmers’ Savings
In Ivory Coast, the world’s largest cocoa producer, cocoa is harvested twice a year, in May-June and in October-December. Between seasons, most smallholder farmers do not generate revenue
November 15, 2022
How Can Small Scale Savings Be Offered Sustainably?
Learnings from the Scale2Save Program on successful business and institutional models
November 15, 2022
Application of CGAP Customer Outcomes Framework in Uganda
This case study by WSBI's Scale2Save programme applied the CGAP customer outcome indicator framework to test the impact of a new basic savings product positioned in the financial inclusion market and…
November 10, 2022
Driving formal savings: What works for low-income women
Gender-inclusive products need to be designed with low-income women’s needs in mind. Yet, the real question remains: What services do female customers value, prioritize and need? This learning paper…
November 10, 2022
The art of change
Leaning paper by WSBI's Scale2Save programme for financial inclusion in Africa. A practical approach to changing behaviors of financial service providers for more meaningful outreach to low-income…
November 10, 2022
Digital Financial Inclusion in Nigeria and Uganda: opportunities and remaining challenges
Earlier this year, the World Savings and Retail Banking Institute (WBSI) programme for financial inclusion, Scale2Save, through the support of the Mastercard Foundation