Scale2Save Campaign
Micro savings, maximum impact.
WSBI's Scale2Save programme launched the sixth case study of its Savings and Retail Banking in Africa research series. The publication 'Unpacking the customer through demand side data' gives examples of financial service providers who have used public data to develop customer-centric products and services.
Available in English and French, it presents examples of financial service providers (FSPs) who have used data to better understand and serve low-income customers by developing customer-centric solutions. It includes examples from WSBI members Awash Bank Ethiopia, BRAC Uganda Bank Limited and Zambia’s Zanaco.
Why read this case study?
Because it shows that data and research are valuable tools to acquire and retain customers and expand the customer base. This is crucial to attracting new customers in Africa, where informal employment is commonplace.
The development of customer centric products and operations helps ensure that customers who engage with the bank continue to do so, by aligning products with customer needs, and retiring them if they no longer do.
Scale2Save
March 1, 2023
The State of Savings and Retail Banking in Africa
The WSBI has conducted two research reports tracking the progress of retail and savings banks in their financial inclusion efforts across Africa (2018, 2019).
February 22, 2023
Driving Formal Savings: What Works for Low-Income Women?
While financial inclusion is expanding globally, the gender gap in access to financial services and products persists
December 19, 2022
What a journey it has been!
Between 2016 and 2022 Scale2Save financially included more than 1.3 million women, young people and farmers in Kenya, Uganda, Nigeria, Morocco, Senegal and
December 14, 2022
The financial diaries revealed useful insights into young people’s savings, spending and income behavior
It examines their experience in respect to financial inclusion, support structures and opportunities for young entrepreneurs
December 9, 2022
The Power of Community-Based Organizations to Mobilize Farmers’ Savings
In Ivory Coast, the world’s largest cocoa producer, cocoa is harvested twice a year, in May-June and in October-December. Between seasons, most smallholder farmers do not generate revenue
November 15, 2022
How Can Small Scale Savings Be Offered Sustainably?
Learnings from the Scale2Save Program on successful business and institutional models
November 15, 2022
Application of CGAP Customer Outcomes Framework in Uganda
This case study by WSBI's Scale2Save programme applied the CGAP customer outcome indicator framework to test the impact of a new basic savings product positioned in the financial inclusion market and…
November 10, 2022
Driving formal savings: What works for low-income women
Gender-inclusive products need to be designed with low-income women’s needs in mind. Yet, the real question remains: What services do female customers value, prioritize and need? This learning paper…
November 10, 2022
The art of change
Leaning paper by WSBI's Scale2Save programme for financial inclusion in Africa. A practical approach to changing behaviors of financial service providers for more meaningful outreach to low-income…
November 10, 2022
Digital Financial Inclusion in Nigeria and Uganda: opportunities and remaining challenges
Earlier this year, the World Savings and Retail Banking Institute (WBSI) programme for financial inclusion, Scale2Save, through the support of the Mastercard Foundation
