>> Learn more about Scale2Save
>> Read the December 2017 News & Views
Updated: 21 November 2018 [Includes Scale2Save branding]
BRUSSELS, 9 January 2018 – The following story appeared in the December 2017 edition of WSBI-ESBG News & Views.
Milestones are meant to be shared. That was especially true in September when WSBI celebrated the first year of its partnership with the Mastercard Foundation working on the institute’s new flagship programme Scale2save.
Scale2Save, which builds on seven years of learning under WSBI’s previous projects in the Doubling Savings Accounts programme, aims to solve one of the big sticking points to achieving full financial inclusion globally: establishing the business case viability of small balance savings accounts. It also fits within WSBI’s broader financial inclusion agenda, which was formally endorsed by WSBI members at the 2012 WSBI World Congress in Marrakech in their commitment to enhance efforts for an ‘An Account for Everyone’.
This programme is positioned among the many problems that result in high poverty rates and financial exclusion in sub-Saharan Africa and the correlation between them, and that formal savings rates are very low. As a broad generalization, market potential of various low-income segments to save is poorly understood by formal financial service providers; customer and potential customer needs – and just as important how much they can afford to pay to meet those needs – are usually inadequately reflected in banks’ business models, customer interfaces and interactions. The poor customer experience that this inevitably leads to gives rise to very high incidences of dormancy and inactivity in bank accounts, which represent a significant drain on costs and thus undermine potentially sustainable business cases in delivering accessible financial services to these segments.
Scale2Save will test and apply new business models arising from economic analysis around price sensitivity and demand, targeted on low-income, unbanked segments, aiming to reduce the incidence of dormancy in banks’ customer bases. The programme will run until February 2022 and is supported with funding from the Mastercard Foundation totaling US$16 million.
WSBI member banks from Kenya, Morocco and Uganda that participated in WSBI’s previous flagship programme, the Doubling Savings Accounts Initiative, were the new program’s first port of call, asking them if we could help take their previous projects to scale.
After that, WSBI looked for
partner banks in West Africa –
in Cote d’Ivoire, Mali, Nigeria and
Senegal – initially by launching a
call for proposals to more than
60 banks in the region, and then following that up with workshops
in Cote d’Ivoire, Nigeria and Senegal.
How it will work
The programme centres around seven African countries: Cote d’Ivoire,
Kenya, Mali, Morocco, Nigeria, Senegal and Uganda. In addition,
starting from the third quarter of 2018, WSBI will publish the first
in a series of annual studies into The State of the Savings and
Retail Banking Sector in Africa, which will draw also on data to
be requested from WSBI’s 42 members in 27 African countries.
Mastercard Foundation works with visionary organizations to provide greater access to education, skills training and financial services for people living in poverty, primarily in Africa. As one of the largest, private foundations, its work is guided by its mission to advance learning and promote financial inclusion to create an inclusive and equitable world. Based in Toronto, Canada, its independence was established by Mastrcard when the foundation was created in 2006. For more information and to sign up for the foundation’s newsletter, please visit www.mastercardfdn.org.
Follow the foundation on Twitter at @MastercardFdn.
Scale2Save is a partnership between WSBI and Mastercard Foundation to help boost financial access and economic development in six African countries. The programme aims to establish the viability of small-balance savings accounts.
It will test and apply new business models arising from economic analysis around price sensitivity and demand, targeted on low-income unbanked segments, aiming to reduce the incidence of dormancy and inactivity in banks’ customer bases. The programme builds on previous work aimed at doubling the number of savings accounts for low-income people at partner banks in 10 countries. The work is important because sustained access to and use of savings mechanisms contribute to the well-being of customers. >> Learn more