WSBI once again at World Savings Day helm
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BRUSSELS, 11 October 2018 – Episode 5 of WSBI-ESBG Exchange podcast digs into World Savings Day 2018. WSBI is once again at the helm for World Savings Day, and the association of savings and retail banks from some 80 countries around the world approaches 2018 World Savings Day from a more charming and imaginative approach. WSBI's Matthia Sorrentino tells listeners about what's in store for 2018 (01:10).
Also on this podcast is WSBI archivist Nancy Lockkamper, who tells more about the history of World Savings Day. By means of inspiring visuals and promotional videos, the global association will be using the hashtags #WhatDoYouWishFor? and #WorldSavingsDay2018 to share content on Twitter. They invite people to share with @WSBI_ESBG how their hopes and wishes come true through savings and most notably what is the dream they are saving for. All of this is spelled out on the 2018 Campaign
dedicated webpage at the WSBI World Savings Day website you can see below.
WSBI will hold on Wednesday, 24 October in Brussels a special
kickoff event. Starting at 11 am that day at WSBI offices, WSBI staff, members, and stakeholders will come toghether to celebrate World Savings Day. The mid-morning event will kick off with opening remarks by WSBI Managing Director Chris De Noose and other special guests to decode the difficulty of financial education and steps to take to help more people to navigate oftentimes complex financial decisions throughout faced throughout life.
During the event, WSBI will showcase promotional videos made for the campaign. At least three videos to be exact. They have been recorded in three different languages -- English, French and Spanish -- to appeal and reach a wider audience. They explain this year’s campaign and how it works; they share their wishes and finally, they invite viewers to let their creativity run free.
If you are in Brussels that day, don’t miss out. RSVP by Monday, 22 October to: firstname.lastname@example.org
>> Learn more about 2018 kick-off event in Brussels
For WSBI and its members, World Savings Day places added focus on the stabilising role played by savings and retail banking in the overall financial system. It evokes some of the ethos of local banks: responsible partners in communities, close to the customer, serving households, small and medium-sized firms (SMEs) and local authorities. WSBI member banks demonstrate their locally focused approach to banking through World Savings Day activities in the communities they serve.
Examples of what's being done in countries around the world are available on the site. Those examples show that World Savings Day is good fun, educational and inclusive.