Scale2Save Campaign
Micro savings, maximum impact.
Data is an essential tool for creating customer-centric financial products and services that are sustainable for financial service providers and truly work for low-income customers.
To drive inclusive finance in Nigeria, EFInA and WSBI’s Scale2Save programme are launching the Persona Segmentation Toolkit which allows bankers to use the EFInA financial access data, demographic, and socio economic household data in a simple, practical way.
The toolkit is an online interactive data portal to support market development and data-driven product development
The advantages of the toolkit :
- Determine the size of business development opportunities specifically for under-served market segments, such as smallholder farmers, informal traders, and young people.
- Offering insights into customer characteristics, such as livelihoods, income, and financial portfolios
- Support strategic business development discussions and segmented product innovation process.
A guidebook and video will help financial sector professionals, consultants and researchers to navigate the portal
Scale2Save
March 1, 2023
The State of Savings and Retail Banking in Africa
The WSBI has conducted two research reports tracking the progress of retail and savings banks in their financial inclusion efforts across Africa (2018, 2019).
February 22, 2023
Driving Formal Savings: What Works for Low-Income Women?
While financial inclusion is expanding globally, the gender gap in access to financial services and products persists
December 19, 2022
What a journey it has been!
Between 2016 and 2022 Scale2Save financially included more than 1.3 million women, young people and farmers in Kenya, Uganda, Nigeria, Morocco, Senegal and
December 14, 2022
The financial diaries revealed useful insights into young people’s savings, spending and income behavior
It examines their experience in respect to financial inclusion, support structures and opportunities for young entrepreneurs
December 9, 2022
The Power of Community-Based Organizations to Mobilize Farmers’ Savings
In Ivory Coast, the world’s largest cocoa producer, cocoa is harvested twice a year, in May-June and in October-December. Between seasons, most smallholder farmers do not generate revenue
November 15, 2022
How Can Small Scale Savings Be Offered Sustainably?
Learnings from the Scale2Save Program on successful business and institutional models
November 15, 2022
Application of CGAP Customer Outcomes Framework in Uganda
This case study by WSBI's Scale2Save programme applied the CGAP customer outcome indicator framework to test the impact of a new basic savings product positioned in the financial inclusion market and…
November 10, 2022
Driving formal savings: What works for low-income women
Gender-inclusive products need to be designed with low-income women’s needs in mind. Yet, the real question remains: What services do female customers value, prioritize and need? This learning paper…
November 10, 2022
The art of change
Leaning paper by WSBI's Scale2Save programme for financial inclusion in Africa. A practical approach to changing behaviors of financial service providers for more meaningful outreach to low-income…
November 10, 2022
Digital Financial Inclusion in Nigeria and Uganda: opportunities and remaining challenges
Earlier this year, the World Savings and Retail Banking Institute (WBSI) programme for financial inclusion, Scale2Save, through the support of the Mastercard Foundation
