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Micro savings,
maximum impact.

Scale2Save Logo

By the numbers

Objective

1 million more people banked

Investment

$16 million

Geographic Scope

6 countries in Africa

Projects

7 innovative models

Timeframe

6 years
Sep 2016 to Feb 2022

The Programme

Scale2Save is
all about balance

WSBI and Mastercard Foundation collaborate to establish the viability of small-balance savings in six African countries.
Logo WSBI
Logo Mastercard Foundation

How does it work?
Scale2Save is a programme that tests and applies with partner banks in Africa new business models that focus on people’s sensitivity to price and demand of bank services and products. Aimed at supporting banks to reach scale and sustainability with low-balance accounts, the programme seeks to target low-income, unbanked people and to address account dormancy and inactivity rates by them.

Programme work is anchored by developing viable business models with regional banks that create high-impact results that widen financial inclusion in a business-sustainable way. To do this, Scale2Save relies on customer insight to help develop those models by working together with local financial institutions and partner organisations. Scale2Save balances project work with research conducted and shared among partner banks and the wider sector.

At the same time, Scale2Save is committed to boost banks’ reliability too. That means weaving the programme’s aims into the fabric of partner bank strategies, encourage needed culture change within their organisations while fostering a continuous learning environment for people working within them.

Why is this important?

  1. People boost their well-being when they have access and make use of savings mechanisms like a basic account.
  2. There is need to widen financial inclusion to unbanked people and demonstrate to them that banks can be trusted partners in their financial lives.

-

​​Changing ​the banking model in Africa​.

The program is being deployed in 6 countries:

  • Côte d’Ivoire – Advans Côte d’Ivoire
  • Kenya – Kenya Post Office Savings Bank (KPOSB)
  • Morocco – Al Barid Bank
  • Nigeria – LAPO Microfinance Bank, First City Monument Bank (FCMB)
  • Senegal – Cofina Senegal
  • Uganda – PostBank Uganda
  • Tanzania - TPB Bank is a learning partner

​​Scale2Save is built on a solid base

These key questions guide us throughout the entire process:

  • Which business models result in sustainable business cases for financially disadvantaged segments?
  • Does greater customer centricity lead to customer growth and more active customer bases?
  • What are the causes of the high degree of account inactivity in the target countries, and worldwide?
  • What are the most effective drivers of usage?
  • Which innovative approaches are most successful in stimulating account activity among financially disadvantaged people?
  • To what extent do different pricing models stimulate demand for financial services from banks?

From 2008 to 2016 WSBI already realised the

Doubling Savings Accounts programme.

  • 2.2 million new and active savings account customers;
  • More than 30,000 village groups linked up through mobile technology;
  • 2,250 service points connected digitally.

Scale2Save Logo

In collaboration with Mastercard Foundation

Scale2Save Logo

The Mastercard Foundation seeks a world where everyone has the opportunity to learn and prosper. The Foundation’s work is guided by its mission to advance learning and promote financial inclusion for people living in poverty. One of the largest foundations in the world, it works almost exclusively in Africa. It was created in 2006 by Mastercard International and operates independently under the governance of its own Board of Directors. The Foundation is based in Toronto, Canada. For more information and to sign up for the Foundation’s newsletter, please visit mastercardfdn.org . Follow the Foundation at @MastercardFdn on Twitter.

Meet the people that make Scale2Save work.

Photo Weselina Angelow
Weselina Angelow
Programme Manager
Photo Sean Brish
Sean Brish
Communications Adviser
Photo Agnès Fall
Agnès Fall
Technical Specialist
Photo Viviane Garceau
Viviane Garceau
Project Administrator
Photo Kimathi Githachuri
Kimathi Githachuri
Technical Specialist
Photo James Pieper
James Pieper
Communications Lead
Photo Ian Radcliffe
Ian Radcliffe
Director
Photo Céline Stevens
Céline Stevens
Programme Manager
01 / 08

Weselina Angelow

Senior Programme Manager

Weselina Angelow is an international development expert with two decades of experience in initiatives across Eastern Europe, Asia, Africa and Latin America. She brings with her an in-depth knowledge of financial inclusion. Weselina works with WSBI (World Savings and Retail Banking Institute)'s Advisory Services and is part of the Institute's global efforts to provide an account for everyone and making a contribution to universal financial access. In this context, she manages the learning agenda and English speaking projects of WSBI's Scale2Save initative. Her focus is on understanding the business case of small scale savings and the drivers of usage for formal financial services when offered to the underserved and unbanked. Prior to joining WSBI, Weselina worked for pixell, an Amadeus Leisure Group company in Germany, and in private sector development for GIZ (Germany's Agency for International Cooperation) in Chile. Weselina holds a Master in Economics and Social Sciences from Bonn University and an Executive Master in Responsible Banking from Instituto de Estudios Bursatiles (IEB) in partnership with London School of Economics (LSE) and WSBI.

WSBI Advisory Services
weseline.angelow@wsbi-as.org

For questions about the programme, contact Scale2Save. Contact

Address:

Maria-Theresiastraat 11,
1000 Brussel
Belgium

Contact:

+322 211 11 11
scale2save@wsbi-esbg.org

Learnings

We are happy to share our expertise and insights with you.

Annual report 2018
Annual report 2018

Savings and Retail Banking in Africa Results from 2018 WSBI member bank survey.

Download EN Download FR Related Story

Latest news

Stay up-to-date with the latest news on WSBI and the Scale2Save programme.

Article picture 1

In focus: Customer centric banking

Article picture 2

Banks in Africa Struggle with customer centricity

Article picture 3

Scale2Save: A look at project in Morocco

More news

Past events

Let’s look back on past meetings, conferences and other events.

2019

First Scale2Save Peer Review Workshop.

Three day exchange among Scale2Save partners in Mombasa, Kenya. Explored programme projects and topics.

Details
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