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Scale2Save Dakar Informational Workshop

Scale2Save Dakar Informational Workshop
Date: 22/03/2017 -
Location: Dakar, Sénégal​

​​​​​​​​​​Banking industry experts from multiple countries in Africa on 22 March met in Sénégal to learn more about the new WSBI-MasterCard Foundation (MCF) partnership Scale2Save.

Led by Weselina Angelow (pictured below, at right), Senior Program Manager at WSBI Advisory Services, the one-day gathering kicked off with background on the programme and WSBIs journey in making small scale savings work for the underserved and unbanked, along with objectives and expectations. 

The event also explored best practice so far and included an interactive discussion surrounding a usable, affordable, accessible and sustainable service offer. 

Sub topics included:

  • - Knowing who and where the unbanked poor are
  • - Customer needs do not start with savings
  • ​- Senior Manager Strategy, Projects and Linkage Banking 

The afternoon session continued with discussion on best practices, kicking off with a talk on the affordability envelope and the costs to supply as well as a session on sustainability and the limits to proximity.

About the WSBI-MCF partnershi: Scale2Save​

The World Savings and Retail Banking Institute started in September 2016 a new partnership with The MasterCard Foundation to help boost financial access and economic development in seven African countries. The Foundation has committed $16 million over 5½ years to enable at least one million people to open accounts at banks in Côte d'Ivoire Mali, Morocco, Nigeria, Kenya, Senegal and Uganda.

Why it's important

Increased financial inclusion helps address poverty and helps promote social cohesion in communities as well as spur economic growth. Countries with high poverty rates coupled with financial exclusion – little or no access to basic banking services like savings accounts – can lead to low "formal", or bank-held, savings activity.

Banks in Sub-Saharan Africa struggle to close the gap. The lower-income segment is often misunderstood by institutions that try to serve them, and their needs are thus inadequately reflected in business models. The outcome is customer frustration, which can lead to dormant or inactive accounts – an added blow to bank costs and financial inclusion efforts. 

Changing the banking model in Sub-Saharan Africa

The programme aims for high-impact results with participating banks in the region. WSBI plans to work with partners and institutions to harvest deeper insight about customers to build up more client-focused services while looking for ways to boost banks' trust level with them. The effort also looks to embed programme objectives into banks strategies with knock-on effects for culture change inside institutions, including a transition into continuous learning organisations.

WSBI and financial inclusion

As the largest provider of accounts for the poor worldwide, WSBI and its members look for ways to tackle the financial inclusion challenge. Active in the global policy debate on setting an enabling environment for financial inclusion, WSBI drives the member commitment to its 2012 Marrakech Declaration, which calls on members to provide 'An Account for everyone'. Association members also pledged to reach 1.7 billion customers and 400 million new transaction accounts by the end of 2020 as their contribution to the World Bank Group's strategic goal ​of Universal Financial Access by 2020. WSBI announced last month that its members had exceeded projections on its commitment to the Universal Financial Access 2020 Goal both in terms of total numbers of customers as well as transaction accounts.




09h00-09h15Accueil et introduction

​​Le Programme: Historique, Objectifs, Attentes


L'expérience du WSBI dans la le développement de l'épargne à petite échelle, les buts du programme, les objectifs et les résultats attendus

9h45-10h45Les attentes des banques participantes vis-à-vis du programme
10h45-11h00Pause café - Réseautage

Développer l'épargne à petite échelle: 

les meilleures pratiques et débat autour d'une offre de services utilisable, abordable, accessible et durable


Qui sont les pauvres non bancarisés et où se trouvent-ils ?

Présentation du défi et discussion de groupe


Les besoins des clients ne commencent pas par l'épargne

Présentation du défi à relever et discussion de groupe

13h00-14h00Déjeuner et réseautage


La capacité financière du client et les coûts de distribution

Présentation du défi à relever et discussion de groupe

15h00-15h30Réseautage & Pause Café


La durabilité et les limites de la proximité

Présentation du défi à relever et discussion de groupe


Faire de l'épargne à petite échelle:

La voie à suivre:

17h00Fin de l'atelier

>> Scale2Save programme

>> Related: Scale2Save Informational Workshop in Lagos

>> Related: Scale2Save Informational Workshop in Abidjan