A group of banking experts from Côte d'Ivoire were invited by WSBI on 12 July in Abidjan to learn more about the new WSBI-Mastercard Foundation (MCF) partnership "Making Small Scale Savings Work".
The one-day gathering in Abidjan kicked off with background on the programme and WSBI’s journey in making small-scale savings work for the underserved and unbanked. Explaining the objectives and expectations of the programme was WSBI Advisory Services’ Céline Stevens along with colleague Weselina Angelow and WSBI’s Ian Radcliffe.
Ivorian banks taking part were: Banque Atlantique, Société Ivoirienne de Banque (SIB) and WSBI member Caisse Nationale des Caisses d'Epargne – CNCE. WSBI Moroccan member Al Barid Bank shared best practices during the workshop. An interactive discussion also occurred to explore how best to create usable, affordable, accessible and sustainable service offer in the Ivorian market.
Increased financial inclusion helps address poverty and helps promote social cohesion in communities as well as spur economic growth. Countries with high poverty rates coupled with financial exclusion – little or no access to basic banking services like savings accounts – can lead to low "formal", or bank-held, savings activity. Banks in Sub-Saharan Africa struggle to close the gap. The lower-income segment is often misunderstood by institutions that try to serve them, and their needs are thus inadequately reflected in business models. The outcome is customer frustration, which can lead to dormant or inactive accounts – an added blow to bank costs and financial inclusion efforts.
Whilst WSBI continues with some of the previous programme partners in Uganda, Kenya and Morocco, WSBI is in the process of screening new partner banks in our four new programme countries Senegal, Nigeria, Mali and Ivory Coast.
The programme aims for high-impact results with participating banks in the region. WSBI plans to work with partners and institutions to harvest deeper insight about customers to build up more client-focused services while looking for ways to boost banks' trust level with them. The effort also looks to embed programme objectives into banks strategies with knock-on effects for culture change inside institutions, including a transition into continuous learning organisations.
L'expérience du WSBI dans la le développement de l'épargne à petite échelle, les buts du programme, les objectifs et les résultats attendus
Qui sont les pauvres non bancarisés et où se trouvent-ils ?
Présentation du défi et discussion de groupe
Les besoins des clients ne commencent pas par l'épargne
Présentation du défi à relever et discussion de groupe
La capacité financière du client et les coûts de distribution
La durabilité et les limites de la proximité
Faire de l'épargne à petite échelle:
La voie à suivre: