Al Barid Bank, the Postbank of Morocco, was launched in June 2010, transforming from postal savings activity to a regulated bank. It is a fully-owned subsidiary of the Post, which received a limited banking licence from the central bank and had the specific mission of promoting financial inclusion. Al Barid Bank has a wide network with over 1,800 branches throughout the Kingdom, both in urban areas and remote rural areas. Offering a wide range of banking products and services at adapted pricing, it facilitates access to financial services, thus contributing to the acceleration of banking Moroccan citizens. Since its establishment, the Postbank has been opening 400,000 accounts per year, and now has more than six million accounts. Al Barid Bank is the main reason why banking levels in Morocco increased to 52% in 2012. The combination of a strong position in the domestic and international money transfer market with a specific mission to bank the lower income segments of the population has been quite successful, not only from an inclusion point of view but also for the sustainability of the institution. Given its much larger network and adapted products, Al-Barid Bank has become a strong player in the local market.