How savings and retail banks help people

The strength of savings and retail banks rests on the power of people. One in five Europeans use ESBG member banks. Built on more than a half-century of work serving savings and retail banks, ESBG promotes their interests and the crucial role they pay to fuel the real economy. Those banks help Europe to integrate at a fundamental level.
Connecting with Europeans: 50,000 outlets, digital reach

With close to 50,000 local branches but also through digital channels, ESBG members build close relationships with people on the ground to get a good grasp of their needs and provide tailor-made financial services they seek.

Diversity is crucial for the financial sector.

Savings and retail banks of all sizes and legal forms play an essential role in providing the diversity crucial to maintain the stability of the financial system. That means preventing the concentration of economic and financial resources in the hands of the few. That'sparamount to a safe and sound financial system that serves the greatest possible number of people and businesses in a responsible, way.

The SME factor

SMEs are essential to create a circular and a competitive economy that can remain a strong exporting force. SMEs and ESBG member banks build together trust-based relationships.  The real economy depends on savings and retail banks' long-standing experience in Europe's regions and close proximity to local businesses.

A double bottom-line approach

People look to savings and retail banks' balanced approach for financial sustainability and a return to society. Profits make a sustainable company , but shareholders should not be the only recipients of these dividends. ESBG member banks thrive thanks to the communities they serve and give back part of locally made profits by reinvesting in their regions, by remaining accessible, as well as via philanthropic projects and foundation work.

Proportionality: a needed part of EU regulatory framework

For locally focused banks to better serve people, Europe's banking rules framework needs to be proportionate. That means rules applied to all financial institutions should take into account a bank's size, the nature of its activities, complexity, risk profile and business model.


See who the ESBG Members are​ - Check out some key facts about the ESBG Members